Case Study: SportedMe
From Vision to Launch: Building Africa's First Verified Sports Talent Marketplace
Client Overview
Client
SportedMe
Industry
Sports Tech / Talent Scouting Platform
Service Provided
Premium Startup Launch Package
Timeline
4 Months + Strategic Growth Support
The Challenge
Scouting and recruiting African sports talent faced massive barriers:
- Geographic constraints and high costs for foreign scouts
- Lack of verified, accessible profiles of grassroots basketball players
- No credible, tech-first, large-pool platform focused on African sports talents
- Lack of visibility of African sports talent to a Global audience of agents, scouts, coaches and organizations
Our Solution: Premium Startup Launch Package
Week 1-2: Strategic Clarity & Advanced Business Modeling
- Conducted a deep market, customer, and competitor analysis
- Built detailed Product-Market Fit Hypotheses
- Crafted a Lean Business Model Canvas for two-sided marketplace
- Mapped early adopter personas and defined multi-stream revenue model
Week 3-4: Platform Blueprint & Risk Mitigation
- Defined MVP and feature prioritization
- Created user flows with advanced features
- Designed Trust & Verification Framework with AI-supported authentication
- Proposed future AI integrations for talent analysis
Week 5-8: Launch Planning & Go-to-Market Strategy
- Devised strategic Scouting Engagement Approach
- Implemented grassroots and institutional marketing approaches
- Organized One-on-One Basketball Tournament for live activation
- Developed KPIs and user feedback loops
Platform Scalability & Future Roadmap
- Built systems for scaling trust verification processes
- Created pathways for in-app purchases and data productization
- Planned educational content featuring popular sports figures
- Recommended strategic partnerships with African sports brands
Impact Achieved
- Product delivery ongoing with clear product road map
- Clear winning product and market strategy developed
- Strong pre-launch talent waitlist from Nigeria built within 3 months
- Partnerships initiated with basketball camps and talent agencies
- Successfully hosted a One-on-One Basketball Tournament
- Platform positioned as Africa's first verified, global-access sports talent marketplace
- Established operational systems capable of scaling thousands of users
"SportedMe was born from a vision to change sports talent discovery forever. AMJ Knows gave us the structure, strategy, and blueprint to make that vision launch-ready and scalable."
What This Means for You
If you're a startup founder with a great idea but need help with execution and launch, our StartUp Launch Package provides everything you need to go from concept to launch.
We work with you to deliver:
- Comprehensive market research and strategy
- MVP development and product positioning
- Readiness to Launch and Grow
Get a Free Startup Assessment
Within 72 hours, we'll:
- Evaluate your startup idea
- Identify product innvation opportunities
- Identify strategy and execution opportunities
- Recommend next steps for launch